Driving Economic Growth through Data-Driven Google Ads Strategies for U.S. Small Businesses – New Working Paper by Hanzel Lacida

🚀 New Working Paper: How Google Ads Strategies Can Drive U.S. Small Business Growth

📢 Big News from ZELDIGITAL®!
We’ve just released a new educational working paper:

Driving Economic Growth through Data-Driven Google Ads Strategies for U.S. Small Businesses
🖊️ By Hanzel Lacida, Google Ads Strategist & Head of PPC at ZELDIGITAL®

📘 About the Working Paper

Small and medium-sized businesses (SMBs) are the backbone of the U.S. economy—but many still struggle with inefficient advertising. This paper provides a scalable, data-driven framework for success with Google Ads.

• Real-world case studies including 744% ROAS results
• Step-by-step PPC strategy using Google Ads, GA4, and GTM
• Insights for both eCommerce and local service businesses
• Recommendations for U.S. policy and economic development

📈 Who Should Read This?

• U.S.-based small business owners and entrepreneurs
• Marketing and advertising professionals
• Digital consultants and PPC freelancers
• EB2-NIW applicants and experts in digital transformation

📥 Download and Cite the Paper

🔗 Link: Read the full paper on Zenodo

💬 Citation format:
Lacida, H. (2025). Driving Economic Growth through Data-Driven Google Ads Strategies for U.S. Small Businesses. ZELDIGITAL®.

🔍 SEO Tags

#GoogleAdsForSmallBusiness #PPCStrategy2025 #DigitalMarketingUSA #GA4Tracking #ZELDIGITAL #HanzelLacida

📣 Spread the Word!

This is more than just a paper—it's a guide for growth. Share this blog post, cite the research, and help more small businesses unlock the power of Google Ads.

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