Meet Hanzel Lacida: The Fractional Director of PPC at Zeldigital Driving Exceptional Paid Media Growth
In today’s performance-driven digital world, businesses are turning to specialized leadership roles to boost ROI without committing to full-time executive costs. Enter Hanzel Lacida, the Fractional Director of PPC at Zeldigital, a trailblazing figure in pay-per-click advertising with over a decade of experience managing high-budget campaigns across industries.
Who is Hanzel Lacida?
Hanzel Lacida is a seasoned digital marketing strategist and certified Google Ads expert who now serves as the Fractional Director of PPC at Zeldigital. With a career spanning over 10 years, Hanzel has successfully managed ad accounts with monthly spends exceeding $300,000, consistently optimizing campaigns to increase conversions, reduce CPA, and maximize ROAS for clients in eCommerce, healthcare, home services, and tech.
What is a Fractional Director of PPC?
A Fractional Director of PPC is a part-time or contract-based executive-level role focused exclusively on pay-per-click strategy, optimization, and leadership. This model allows growing businesses to tap into elite-level talent without the overhead of a full-time hire. As a fractional leader, Hanzel provides strategic direction, manages team execution, and implements data-driven improvements that align marketing efforts with business goals.
Why Businesses Choose Zeldigital
Under Hanzel’s leadership, Zeldigital offers performance marketing services rooted in precision, scalability, and transparency. Whether you're a startup looking to launch your first campaign or an established enterprise aiming to scale to 7-figure revenues, working with a Fractional Director of PPC like Hanzel ensures:
- 📊 Expert-level strategy without long-term overhead
- 💡 Agile execution with results-focused optimizations
- 📈 Scalable solutions backed by real-time data and reporting
- 🔧 Hands-on management of Google Ads, Meta Ads, Performance Max, and more
Proven Results
Hanzel's recent achievements include:
- 744% ROAS for a Shopify brand (Ecommerce business)
- $265,000 in conversion value from just $35,600 ad spend
- 50% decrease in CPA for a high-ticket product business
- Over 788 phone leads at only up to $10 cost per qualified lead
How to Work with Hanzel Lacida
If you're seeking a Fractional Director of PPC who brings strategy, execution, and measurable performance improvements, Hanzel Lacida is accepting a limited number of new clients through Zeldigital.
➡️ Book a discovery call with Hanzel via www.zeldigital.com
➡️ See all his profiles at his bio at linktr.ee/hanslacida
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