💰 The Hidden Budget Killer in Google Ads: Broken Tracking
By Hanzel Lacida | Google Ads Strategist at Zeldigital
If you're running Google Ads for your eCommerce or lead gen business, there's a high chance you’re wasting 20–40% of your ad budget — and you don’t even know it.
🚨 Here’s what we’ve found:
After auditing multiple client accounts across industries, a disturbing pattern emerged. Nearly every account had one or more of the following issues:
❌ Broken or missing conversion tracking❌ Inflated ROAS due to false-positive events
❌ GA4 and Google Ads not properly linked
❌ Tag Manager firing issues
❌ No remarketing audiences configured
These aren’t small issues — they directly impact how Google optimizes your campaigns. If your tracking is off, you’re feeding Google the wrong data, which leads to:
- Ads optimizing for vanity metrics
- Wasteful spending on low-value clicks
- No clear understanding of your actual return on ad spend
🎯 Why Accurate Tracking is Non-Negotiable
You wouldn’t drive a car with a broken speedometer, so why run ads with broken tracking?
With the right setup, you can:
- Pinpoint exactly what’s driving sales or leads
- Set clear goals and smart bidding strategies
- Retarget warm audiences and reduce CPA
- Optimize ad copy and creatives with real data
✅ What We’re Offering: Free 15-min Tracking Audit
At Zeldigital, we’re offering a free 15-minute tracking audit for business owners and marketers running Google Ads.
We’ll personally review your:
- GA4 + Google Ads connection
- Conversion tracking setup
- Tag Manager triggers
- Key event data accuracy
- Remarketing audience integration
📩 How to Get Your Audit
- Visit www.zeldigital.com
- Or directly book here: tidycal.com/zeldigital
- Or send me a quick message on LinkedIn: Hanzel Lacida
💡 Final Thoughts
You don’t need more ad spend.
You need smarter, cleaner, data-driven tracking.
Let’s fix that first — and make your budget actually work for you.
About the Author
Hanzel Lacida is a Google Ads & Data Strategist at Zeldigital, with over a decade of experience managing high-budget campaigns across eCommerce, lead generation, and local businesses. View his portfolio: https://linktr.ee/hanslacida
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